Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss

Glenn Staada

Senior Vice President, Radius Global Market Research

Glenn is a senior vice president and leads the Princeton-based team for Radius Global Market Research. Glenn has over 18 years of supplier-side experience, most commonly focusing on financial services, media and communications, retail, higher education and health care. Glenn’s expertise spans market opportunity, product design, competitive effectiveness, branding and communication and customer engagement.


Sessions from Glenn Staada:

Breaking Down the Product Silos in Brand Health Tracking

To understand consumer perceptions of Progressive and the competition, its market research department has maintained many product-specific brand health trackers for many years. The trackers focused primarily on auto and [...]

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