April 2-3, 2019
Dr. Buckler is founder and CEO at Success Drivers, a marketing and sales consultancy specialized in identifying key success drivers. He is the inventor of the Universal Structure Modeling approach, which is published in numerous scientific journals, Ph.D. theses, magazines and textbooks. He has more than 22 years of experience in machine learning and market research, 10 years in strategy and marketing consulting (e.g. at Simon, Kucher & Partners) and has line experience in both marketing and sales. His company Success Drivers serves leading brands around the world such as Audi, Deutsche Bank, Nestle, Metlife, P&G, Sonos, T-Mobile and Unilever.
Sessions from Frank Buckler:
Learn how AI reveals the hidden loyalty drivers in your text feedback: Turn a simple two-question NPS survey into an insights goldmine. Analyze text responses faster, cheaper and more efficiently by leveraging [...]
Wednesday | 2:15-2:45 | Room 2