April 2-3, 2019

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Ericca Dennehy

VP of Account Management, AcuPOLL Precision Research

Ericca has more than 20 years of market research experience, starting as an interviewer, supervisor and ultimately project director at a field supplier for popular AcuPOLL Live qual/quant sessions. Ericca eventually joined the company as field director and later led creation of the account management department, where she takes a proactive approach to ensure research exceeds expectations. She has conducted research in dozens of countries, from the U.K. to Russia to the Middle East.

Sessions from Ericca Dennehy:

Conquering E-Commerce by Capturing Consumers’ Gut, Heart and Mind

In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as [...]


Wednesday | 9:15-9:45 | Room 4