April 2-3, 2019
Ericca has more than 20 years of market research experience, starting as an interviewer, supervisor and ultimately project director at a field supplier for popular AcuPOLL Live qual/quant sessions. Ericca eventually joined the company as field director and later led creation of the account management department, where she takes a proactive approach to ensure research exceeds expectations. She has conducted research in dozens of countries, from the U.K. to Russia to the Middle East.
Sessions from Ericca Dennehy:
In e-commerce, companies are scrambling to compete with resourceful market leaders and nimble challengers. Success requires messaging and business models that connect with consumers on all levels – rational as [...]
Wednesday | 9:15-9:45 | Room 4