April 2-3, 2019
As the founder of Inqui Research, Doug leads a group of exceptional qualitative researchers who consistently reveal richer insights into consumer behavior. The collaborative, memory-focused approach he has refined over the years helps clients gain greater understanding of the people they serve.
Prior to Inqui, Doug co-founded Brandtrust and served as the managing partner for almost two decades. He has worked closely with talented psychologists, sociologists and others from the social sciences to uncover insights and inspire fresh thinking with a diverse range of companies across the globe.
Sessions from Doug Grant:
In this presentation, you will see how an unusual interview technique developed for police investigations is producing exceptional results in market research. Using real-world examples, this presentation will demonstrate how the [...]
Wednesday | 10:45-11:15 | Room 4