Chicago

April 2-3, 2019

Chicago
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David Liss

VP of Analytics, Bleacher Report

David Liss oversees strategy and analytics at Bleacher Report.

Wearing his strategy hat, he partners closely with the executive and senior leadership teams at B/R to craft short- and long-term strategic plans, focusing both on optimizing existing lines of business and building new revenue streams.

Wearing his analytics hat, he measures the effectiveness of B/R’s myriad initiatives in contributing toward the company’s overarching goals, including revenue, audience and brand-building.

David’s dual roles (and teams) help B/R make smarter and more data-driven decisions in the immediate term and ensure that those decisions ladder up naturally to the company’s holistic, long-term business strategy.


Sessions from David Liss:

Understanding Sneaker Culture: The Products, the Players and the Community – And How to Authentically Engage

Sneaker culture has changed dramatically over the past two decades, shifting from a niche community of collectors to the mainstream. For Millennials and Gen Z, sneakers are a visible, tangible [...]

Details

Tuesday | 2:15-2:45 | Room 3