April 2-3, 2019

Register Now Convince the Boss

Connie Blauwkamp

Manager, Market and Brand Research, IBM

Connie manages IBM’s market and brand research, including client experience programs such as win/loss and competitive NPS, brand and advertising research and custom primary market research for IBM’s corporate strategy and business unit organizations. A market development and insights professional, Connie is an experienced marketing consultant and facilitator who specializes in offering and value proposition development. She has more than 20 years of experience in the information technology industry and has managed global teams in a variety of organizations, ranging from start-ups and Fortune 50 companies. Connie holds an MBA from the University of Oregon.

Sessions from Connie Blauwkamp:

How IBM Incorporates ‘Win/Loss’ into Continuous Customer Insight

When IBM’s new CMO joined in late 2016, there was an increased emphasis on customer advocacy. One of the vehicles introduced to capture client feedback was the Win-Loss program. Pilot work [...]


Wednesday | 3:15-3:45 | Room 5