April 2-3, 2019

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Carrie Ericksen

Director of Consumer and Shopper Insights, Tillamook

Carrie Ericksen is the director of consumer and shopper insights at Tillamook. Before jumping to the client side of the desk to lead the insights function for the farmer-owners of Tillamook in 2015, she was at Nielsen and a boutique market research firm guiding product development and marketing strategy for industries from CPG to med/pharma to public utilities. Carrie has a master’s in applied social psychology from Loyola University Chicago. She enjoys exploring the splendor of the Pacific Northwest and eating good cheese.

Sessions from Carrie Ericksen:

Building Insight-Led Strategy and Activation through Agile Qualitative

Building and maintaining consumer insights capabilities that are seen as critical to business decisions isn’t easy. With the demand of more agile development approaches, insights need to reframe perceptions about [...]


Wednesday | 10:45-11:15 | Room 3