April 2-3, 2019

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Barry Jennings

Director, Cloud and Enterprise Insights, Microsoft

Barry Jennings is a market research and customer insights professional with both supplier-side and client-side experience. He currently leads a team focused on delivering actionable insights supporting Microsoft’s Cloud and Enterprise business covering all technical audiences (IT pros, developer and business decision makers) and enterprise products (Azure, Windows Server, SQL Server, Visual Studio, Dynamics, PowerBI).

He serves as a member of the external advisory board at the Wisconsin School of Business’ A.C. Nielsen Center for Marketing Research and has chaired the planning committee for the Market Research Association’s Corporate Researchers Conference. He also served on the advisory board for the University of Texas at Arlington’s Masters of Market Research Program.

Sessions from Barry Jennings:

From Measuring Share to Measuring Velocity: Understanding Market Dynamics in a Rapidly Transforming Marketplace

For Microsoft, the commercial product space has transformed from products that shipped in boxes to services that operate more like a utility. Measuring the impact of its product in the [...]


Tuesday | 3:30-4:00 | Room 3