April 2-3, 2019

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Barbara Zamolsky

Senior Director, Smarty Pants

A highly relatable moderator and ethnographer with great intuition, Barbara has the natural ability to connect no matter what the topic. Barb makes it her business to get in-field and study consumers where the answers lie.

Barbara is RIVA-certified in Advanced Moderator Techniques, giving her the tools needed to connect with respondents of all ages. There is no one more willing than Barb to do whatever it takes to get rich insights.

A graduate of Boston University with a B.A. in psychology, Barbara is a master of finding quality research respondents and ensuring fieldwork is successful for clients and participants.

Sessions from Barbara Zamolsky:

Taking Care: What Research with Extraordinary People Can Teach Us About Being Extraordinary Researchers

At Smarty Pants, we’ve had the honor of addressing important and delicate topics for clients looking to improve the lives of those in difficult or sensitive situations. By adapting our [...]


Tuesday | 10:00-10:30 | Room 3