April 2-3, 2019
Babita leads the partnerships team at Zappi. Her job is to drive mutually successful relationships with its partners as well as identifying future and prospective partners. Babita is passionate about technology and how it is changing our industry. Being part of Zappi has meant she can now play an instrumental role in helping our industry evolve further. Babita started her career as a statistician but has since spent 20 years in the research industry holding a diverse set of roles from managing senior commercial teams to spearheading new behavioral-based digital research techniques.
Sessions from Babita Earle:
Digital has changed the way brands advertise, releasing digital ads with no pre-testing, risking ROI and brand reputation. Facebook, Kantar and Zappi bring together proprietary data from multiple studies to [...]