April 2-3, 2019
Anne is the CEO of Beall Research. Previously, she was at The Boston Consulting Group (BCG), conducting large-scale, complex strategic studies for Fortune 500 companies. She has written and published several books: Strategic Market Research: A Guide to Conducting Research that Drives Businesses (1st edition: 2008; 2nd edition: 2013); Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace; Community Cats: A Journey Into The World Of Feral Cats (2014); and Heartfelt Connections: How Animals and People Help One Another (2016). Anne received her M.S., M.Phil. and Ph.D. degrees in social psychology from Yale University.
Sessions from Anne Beall:
Emotions are an integral part of purchasing behavior in many categories but when and how do they influence consumer behavior? To answer this question, we designed and fielded two large [...]