April 2-3, 2019

Register Now Convince the Boss

Anne Beall

CEO, Beall Research Inc.

Anne is the CEO of Beall Research. Previously, she was at The Boston Consulting Group (BCG), conducting large-scale, complex strategic studies for Fortune 500 companies. She has written and published several books: Strategic Market Research: A Guide to Conducting Research that Drives Businesses (1st edition: 2008; 2nd edition: 2013); Reading the Hidden Communications Around You: A Guide to Reading Body Language in the Workplace; Community Cats: A Journey Into The World Of Feral Cats (2014); and Heartfelt Connections: How Animals and People Help One Another (2016). Anne received her M.S., M.Phil. and Ph.D. degrees in social psychology from Yale University.

Sessions from Anne Beall:

Hooked on a Feeling: An Empirically-Derived Model of the Emotions that Brands Can Use to Reel in Customers and Create Brand Loyalty

Emotions are an integral part of purchasing behavior in many categories but when and how do they influence consumer behavior? To answer this question, we designed and fielded two large [...]


Tuesday | 10:00-10:30 | Room 4