April 2-3, 2019

Register Now Convince the Boss

Andrew Grenville

Chief Research Officer, Maru/Matchbox

Andrew Grenville is a 30-year research veteran who has conducted an extensive amount of research on research, with a focus on the respondent experience, survey simplification and sample quality. He is the author of The Insights Revolution: Questioning Everything. He has also published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine and has been quoted in many publications, including The Economist.

Sessions from Andrew Grenville:

Future Feedback: The Necessity of Rethinking How We Ask Questions

At its heart, market research is all about communication. We ask questions and collect answers. But do the people we get answers from represent reality? Does the way we collect [...]


Wednesday | 8:30-9:00 | Room 1