April 2-3, 2019

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Abby Asani

Associate Research Director, Ameritest

Abby has spent the course of the last six years exploring all aspects of market research. With experience in both qualitative and quantitative methodologies, she loves to utilize her skill-set to find creative ways to solve her clients’ biggest dilemmas. What Abby loves most about what she does is helping brands bridge the gap between telling a story and creating powerful, impactful advertising. In Abby’s perfect universe dogs could talk, pizza would have no calories and the Cubs would win the World Series every year.

Sessions from Abby Asani:

Six-Second Advertising: It’s a Matter of Being in the Right Place at the Right Time

More and more brands are turning to six-second ads as an affordable and effective way to speak to consumers. But it is important that consumers see them in the right [...]


Tuesday | 10:00-10:30 | Room 5