April 2-3, 2019

Register Now Convince the Boss


Do you want to know how buyers might react if you alter a product or change a price? Given multiple products, which one will consumers choose? And what features drive those decisions? Great marketers ask themselves these questions and conjoint analysis is often the best way to answer them. At Sawtooth Software – The Survey Software of Choice, we provide tools for general interviewing (both online and offline), max-diff scaling, cluster ensemble analysis and hierarchical Bayes (HB) modeling. Free technical support is included with the software and consulting services are also available. Have you brought conjoint analysis into your workplace yet?

Sessions from Sawtooth Software:

The Peaks and Pitfalls of MaxDiff at Procter & Gamble

Hitch a ride as we explore the maximum difference scaling landscape at P&G. This easy yet powerful research method is just the ticket for product benefit/claim screening and package designs [...]


Tuesday | 10:45-11:15 | Room 3