April 2-3, 2019

Register Now Convince the Boss

Exhibitor, Presenter, Founder

Booth 307

Russell Research provides global expertise and CX-focused tools to deliver insights to transformational B2B and B2C organizations in order to navigate continual change. As a full-service custom firm, we offer a comprehensive range of traditional and cutting-edge qualitative and quantitative methodologies. We rely on our agile practices to provide rapid turnaround times and to deliver deep, actionable learning for strategic research, product and service innovation, advertising research, shopper journeys and tracking.

Sessions from Russell Research:

Using Segmentation to Drive CX Transformation

There are few types of research that require the investment level of segmentation and experience such high rates of failure. It is a method full of common pitfalls and hasn’t [...]


Wednesday | 8:30-9:00 | Room 3