April 2-3, 2019
At RTi Research, we turn data into meaning, something that can be communicated simply and acted upon effectively. For nearly 40 years, we’ve been bringing the customer voice to the corporate decision-making process through our wide range of quantitative and qualitative marketing research services and methods. What’s different today are the technologies that allow us to gather and mine enormous amounts of data and the resulting struggle to figure out what it all means. Navigating this starts with understanding when to leverage new, innovative data collection and analytic technologies, techniques and methods or when a traditional approach is best; and culminates in finding meaning in all that data and sharing it through innovative storytelling. Turning data into meaning is how we support our clients’ success.