April 2-3, 2019

Register Now Convince the Boss

Exhibitor, Presenter, Founder

Booth 212

Protobrand is a technology-powered market research and branding consultancy committed to advancing how the world uncovers human truths. Through our proprietary survey software, Meta4 Insight®, we rejuvenate traditional quantitative research with deep-seated System 1 (behavioral economics) insights. We work with leading global brands across industries to uncover decisive insights that propel brands to unparalleled success.

Sessions from Protobrand:

Defining Emotional Factors to Inform Category Expansion and Understand Brand Positionings

Growing category penetration in the CPG space is no easy feat. With numerous factors influencing the way consumers engage with long-standing categories, brands must remain at the top of their [...]


Wednesday | 2:15-2:45 | Room 3