Chicago

April 2-3, 2019

Chicago
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Presenter


Sessions from Kraft Heinz:

Enabling Breakthrough Ideas for Kraft Heinz through Innovation Pipeline Sprints

Hear behind-the-scenes lessons learned from the trailblazing teams at Kraft Heinz who leveraged a five-day innovation pipeline sprint approach to revitalize their portfolios and fill their three-year innovation pipelines with [...]

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Tuesday | 11:30-12:00 | Room 4

Defining Emotional Factors to Inform Category Expansion and Understand Brand Positionings

Growing category penetration in the CPG space is no easy feat. With numerous factors influencing the way consumers engage with long-standing categories, brands must remain at the top of their [...]

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Wednesday | 2:15-2:45 | Room 3