April 2-3, 2019

Register Now Convince the Boss

Exhibitor, Presenter


Founded in 2007, KJT Group is an evidence-based consulting firm. Through co-creative partnerships with our life sciences clients, we capture actionable insights that enhance strategic and tactical decision-making. KJT Group researchers embrace design thinking principles to address business challenges, are experts in research design, survey methods, advanced analytics, health services research, epidemiology, health policy, economics, marketing and strategy development, and have decades of experience conducting research across the globe. This combination enables us to provide our clients with the insights needed to guide their strategic and tactical decision-making.

Sessions from KJT Group:

Stretching a Start-Up’s Pre-launch Research Budget

For a medical device start-up company launching a new product, it is critically important to ensure the product’s launch is successful. The most successful launch strategies are driven heavily by [...]


Wednesday | 2:15-2:45 | Room 1

It’s Not Just About if You Like it: A Reasoned Action Approach to Predicting Consumer Behavior

Market research often takes a hedonic approach to understanding and predicting consumer behavior: The more people like something, the more likely they are to purchase it. Research methods that follow [...]


Tuesday | 1:30-2:00 | Room 2

Expo experience:

Win Bose Headphones

Booth 811

Stop by the KJT Group booth and enter for chance to win Bose headphones.