April 2-3, 2019
DGA was founded in 2006 by Dave Gustafson (co-founder Debbie Gustafson), who was interested in leveraging his pharmaceutical industry pedigree to create a high-end boutique market research firm focused on domestic and global qualitative research. Through direct end-client relationships and more than three dozen collaborative partners, DGA has worked with every “Top 20” pharmaceutical/biotech company as well as with leading medical device firms.
Leveraging our previous experience from a digital media firm co-founded with a former business partner, DGA launched Lytix, a strategic business unit, in 2015. Lytix is a market research provider that is dedicated to evolving the way in which Millennial consumers and brands interact. Lytix focuses on collecting insights and intelligence through empathic methodologies to obtain a better understanding of how brands can leverage their relationships with digital-age consumers.