April 2-3, 2019

Register Now Convince the Boss


We’re frustrated by market research that isn’t insightful or actionable! At Beall Research, Inc., what differentiates us is psychologically-inspired frameworks to identify the underlying drivers of behavior – like emotions. Through years of experience and research, we’ve learned that consumers don’t think their way through the marketplace; they feel their way to purchasing. We collect and analyze emotional experience and expression through self-reported measures, facial expressions, and body language, in real-time and through video analysis. We have a framework for identifying and analyzing the emotions brands evoke in consumers. We leverage these insights in qualitative and quantitative work.

Sessions from Beall Research Inc.:

Hooked on a Feeling: An Empirically-Derived Model of the Emotions that Brands Can Use to Reel in Customers and Create Brand Loyalty

Emotions are an integral part of purchasing behavior in many categories but when and how do they influence consumer behavior? To answer this question, we designed and fielded two large [...]


Tuesday | 10:00-10:30 | Room 4