Chicago

April 2-3, 2019

Chicago
Register Now Convince the Boss

Sessions from Athena Brand Wisdom:

Culture, Codes and Cognac: How We Used Semiotics to Reinvigorate Grand Marnier’s Global Brand Assets and Enrich Mental Availability

This presentation will discuss how a global semiotic study helped Grand Marnier modernize its brand positioning by identifying the visual and symbolic “signifiers” that were most relevant in its key [...]

Details

Wednesday | 4:00-4:30 | Room 1