Why we are comfortable with store-brand paper towels but not laundry detergent: GroupSolver and PWC dive deep into customer attitudes toward private-label brands

Room 4 | 11:15 am - 11:45 am | Monday, March 27, 2023

The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the landscape of national versus store brand is shifting. That’s why GroupSolver and PWC set out to understand how consumers’ attitudes toward private labels have been shaped and what strategic implications they have for retailers and manufacturers. Join this session to learn about the insights powered by GroupSolver’s intelligent survey platform.

Key takeaways:

  1. Drivers of consumers’ choice between national versus store brand products.
  2. How inflation pressure prompts consumers to re-evaluate their spending habits.
  3. The impacts private label brand perceptions on retailers and manufacturers.

Case Study Presentation by Supplier Retail


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