Room 3 | 3:00 pm - 3:30 pm | Tuesday, March 28, 2023
Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing research industry can learn a thing or two about modern-day moderating and data collection. With social media influencing our own communication methods and inboxes getting spammed with emails- together we must identify new ways to initiate and connect with our consumers to remain relevant and deliver quality insights. This session will introduce to all the non-influencers in the room the bright sides to social media and inspire fresh thinking.
Key takeaways:
Speakers:
More sessions
Taking an idea from a written concept to a full-blown product can be challenging, especially when dealing with Big “I” innovations. The product development process can drag on, become a [...]
“R.E.D. Marketing” is a book produced by the CMO and former CEO of Yum! Brands. In it, Greg Creed and Ken Muench explain why and how Relevance, Ease, and Distinctiveness [...]
Kraft, the original innovator behind flavored water enhancers, teamed up with Curion to develop a novel co-creation method that saved multiple rounds of testing while delivering a product profile that [...]