What moderating now means in a world of influencers

Room 3 | 3:00 pm - 3:30 pm | Tuesday, March 28, 2023

Influencer marketing fundamentally changes the direct-to-consumer sales model and wait, why should marketing get all the innovation? By studying how influencers attract and maintain their followers and audiences, the marketing research industry can learn a thing or two about modern-day moderating and data collection. With social media influencing our own communication methods and inboxes getting spammed with emails- together we must identify new ways to initiate and connect with our consumers to remain relevant and deliver quality insights. This session will introduce to all the non-influencers in the room the bright sides to social media and inspire fresh thinking.

Key takeaways:

  1. An introduction to social media marketing research.
  2. How to search for content and topics on social media relevant to traditional studies.
  3. Tips for connecting with Influencers for collaborations.

Best Practices Consumers Presentation by Supplier


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