Uncovering the truth: Mental health and the combined power of narrative inquiry and strategic sample blending

Room 4 | 11:15 am - 11:45 am | Tuesday, March 28, 2023

Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the impact on individuals can be devastating.

Join BrandTrust and EMI Research to learn about their use of Narrative Inquiry – a proprietary qual-quant methodology – and strategic sample blending to delve into this complex topic. In this session, you will learn about current definitions of mental health and its self-identification and gender associations, as well as how agile qualitative and quantitative methodologies can provide deep insights.

Key takeaways:

1. How mental health is defined today – self-identifying and gender associations.
2. How pairing agile qualitative/quantitative methodologies with strategic sample blending can provide deep insights.

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