Room 4 | 11:15 am - 11:45 am | Tuesday, March 28, 2023
Mental health awareness has made strides in reducing stigma in mainstream media, but negative attitudes toward mental illnesses persist. When combined with traditional gender roles and expectations of masculinity, the impact on individuals can be devastating.
Join BrandTrust and EMI Research to learn about their use of Narrative Inquiry – a proprietary qual-quant methodology – and strategic sample blending to delve into this complex topic. In this session, you will learn about current definitions of mental health and its self-identification and gender associations, as well as how agile qualitative and quantitative methodologies can provide deep insights.
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