Room 1 | 9:45 am - 10:15 am | Monday, March 27, 2023
Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief Strategy Officer to discuss how her team harnesses big social data to discover the macro forces driving demand across snacking, beverages and meals.
Join them to learn how Conagra is re-writing the playbook for consumer-led new product development by blending ‘no-questions’ behavioral research with advanced predictive analytics.
Market Logic’s next step is to lead the market in AI for insights solutions. More data, more questions, fewer resources and an expectation for near real-time answers – that is the [...]
Using St. Louis Children’s Hospital as an example, we will show you how an evidence-based psychological theory known as Terror Management Theory can positively shape storytelling, tone and visual aesthetic [...]
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]