How social data is powering Conagra’s consumer insights

Room 1 | 9:45 am - 10:15 am | Monday, March 27, 2023

Consumer behaviors are changing, forcing brands to quickly adapt to an ever-changing and ever-growing list of priorities. Megan Bullock, director of strategic insights at Conagra Brands, joins Black Swan’s Chief Strategy Officer to discuss how her team harnesses big social data to discover the macro forces driving demand across snacking, beverages and meals.

Join them to learn how Conagra is re-writing the playbook for consumer-led new product development by blending ‘no-questions’ behavioral research with advanced predictive analytics.

Key takeaways:

  1. Understanding Conagra’s policy of using only behavioral research (not relying on question-based surveys) and what this means for their innovation programs.
  2. The importance of leveraging social data and artificial intelligence to understand consumer trends and behaviors at scale.
  3. How artificial intelligence and predictive analytics can uncover cross-category trends and predict how trend adoption patterns.

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