Room 4 | 12:00 pm - 12:30 pm | Tuesday, March 28, 2023
When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And that’s precisely what Kent Pet’s Senior Manager of Insights and Innovation, Beth Flickinger did when bringing their insights in-house.
With a tech-led approach, Kent Pet’s team has scaled their research and delivered the best new product launch in their organization’s history.
Join Beth and SightX Head of Sales, Cristian Enriquez as they discuss how technology and human expertise have transformed Kent Pet’s research and removed the guesswork from their decision-making.
James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members [...]
We live in a post-“OR” world, a world where agile no longer mandates the choice of DIY or full-service, but rather how and when to best leverage DIY and full-service [...]
Advocating for market and user research that satisfies multiple stakeholders, delivers actionable results and is enterprise scalable isn’t an easy task. Establishing core research operations can help organizations move faster, [...]