Transformative tech: How Kent Pet is leveraging technology to bring actionable insights to their organization

Room 4 | 12:00 pm - 12:30 pm | Tuesday, March 28, 2023

When done right, insights can transform an organization from the inside out. But you’ve got to own your research, dig deep into your findings and advocate for data-driven change. And that’s precisely what Kent Pet’s Senior Manager of Insights and Innovation, Beth Flickinger did when bringing their insights in-house.

With a tech-led approach, Kent Pet’s team has scaled their research and delivered the best new product launch in their organization’s history.

Join Beth and SightX Head of Sales, Cristian Enriquez as they discuss how technology and human expertise have transformed Kent Pet’s research and removed the guesswork from their decision-making.

Key takeaways:

  1. Learn how to own their research and dig deeper into data to uncover business-critical insights.
  2. Understand how insights aided a major course correction that led to Kent Pet’s best new product launch in company history.
  3. Discover how brands can use a tech-driven approach to bring their research in-house.

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