Room 3 | 2:15 pm - 2:45 pm | Tuesday, March 28, 2023
Kids and families continue to re-think, re-evaluate and re-chart their priorities in response to an ongoing pattern of disruptive events from the pandemic to the economy and the uncertainty surrounding the future. This study explores how those priorities have shifted in recent months and it uncovers the new emotional profile and accelerating values of kids and their parents, as well as how their media consumption has changed as a result.
As families continue to try to make sense of the world and create their plans for 2023 and beyond, marketers are simultaneously doing the same thing, making this an especially important time to dive into this research. Of course, families will continue to evolve during these uncertain times, but starting with an acknowledgement of what has changed gives publishers and brands a road map of how to plan for the future.
The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]
How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders? James Wycherley, author of “Transforming Insight” CEO of [...]
Emotional connections with brands drive purchasing behavior, but what sparks it? We have previously shared a model of how brands trigger emotional responses and emotional identification in consumers. But what [...]