Going beyond consumer centricity at La-Z-Boy

Room 1 | 2:15 pm - 2:45 pm | Tuesday, March 28, 2023

Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next?

The short answer: it’s about looking beyond the identity of the consumer to see the human being and it requires a multi-disciplinary approach to turn that vision into reality.

In this session, Stravito’s Lloyd Yoo invites Jorge Calvachi, director of insights at La-Z-Boy, to share his expertise on how to go beyond consumer centricity to achieve human centricity.

Key takeaways:

  1. How to ensure that stakeholders are thinking about the humans behind business decisions.
  2. Why empathy is great, but compassion is better.
  3. How to increase thirst for insights by connecting people to data.

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