Room 2 | 10:30 am - 11:00 am | Monday, March 27, 2023
James Wycherley, author of “Transforming Insight,” CEO of the IMA and host of the Insight Forums and Transforming Insight podcast, summarizes 18 years of best practice discussions with IMA members like Audible, Carnival, eBay, Kraft Heinz, McDonald’s, Sony and Wikimedia.
How many of the 42 secrets has your corporate Insight team adopted? What are its development priorities this year?
Key takeaways:
Speakers:
More sessions
Technology has dramatically improved our ability to target advertising, but creative quality remains at the center as the main media multiplier or eraser. However, are we really getting better at [...]
In 20 years, the insights industry has evolved from phone surveys and mail-in questionnaires to AI and computers spitting out solutions to our biggest questions from vast swaths of raw [...]
The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer [...]