Taking a trip through text analytics: Exploring data from surprising sources

Room 2 | 2:15 pm - 2:45 pm | Monday, March 27, 2023

The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride.

But, beyond the traditional stereotypes of peace and love, is there a way to find linguistic patterns and glean consumer understanding from psychedelic experiences?

Relative Insight ran a huge global survey which asked people to talk candidly about their trips, this huge mass of open-ended text data was then compared and analyzed and in this session James Cuthbertson will guide you through the colorful findings.

He’ll demonstrate how text analysis not only made sense of ‘nonsensical’, unstructured trip descriptions, but also provided an insight into the different demographics talking about their far-out experiences.

Key takeaways:

1. How to analyze and make sense of large amounts of unstructured survey data.
2. How Relative Insight’s text analytics solution will help users to discover insights rather than search for them, or confirm a known hypothesis.
3. How by using text analytics, you’ll understand the ‘why’ behind the ‘what’, giving you a far deeper contextual understanding of your audiences.

Consumers Presentation by Supplier Research Report