Room 4 | 9:45 am - 10:15 am | Tuesday, March 28, 2023
The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them one-dimensionally – as people who use, or could be using our products. Humans are much more than that.
For the last several years, Mars has been on a journey to deepen their understanding of people holistically, versus understanding people as just the category or brand consumers. This transformation has created a deeper empathy and identified new opportunities for growth as a result.
Key takeaways:
Speakers:
More sessions
During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they [...]
For nearly two decades, golf as a sport for non-professionals was on the wane. Rounds of golf played declined by over a hundred million annually and thousands of golf courses [...]
Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]