Room 1 | 3:45 pm - 4:15 pm | Tuesday, March 28, 2023
Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we get there? Empathy, transparency and creative thinking go a long way.
As someone who built my career on the supplier side at Kantar and The Sound but is now Tovala’s first insights lead, in this presentation I’ll share my perspective on what both suppliers AND insights pros need to do to deliver stronger partnerships.
Key takeaways:
Speakers:
More sessions
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]
With the fast pace of change in the research industry, learning is critical for career advancement and to stay ahead of developments in the profession. In this state of the [...]
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Kantar runs many large ongoing projects where [...]