So you’ve gone to the client side

Room 1 | 3:45 pm - 4:15 pm | Tuesday, March 28, 2023

Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we get there? Empathy, transparency and creative thinking go a long way.

As someone who built my career on the supplier side at Kantar and The Sound but is now Tovala’s first insights lead, in this presentation I’ll share my perspective on what both suppliers AND insights pros need to do to deliver stronger partnerships.

Key takeaways:

1. Why sharing more context is always better.
2. Why flexibility is becoming my favorite word.
3. Why nobody can go it alone.

Best Practices Consumers Presentation by End-Client