Room 1 | 12:00 pm - 12:30 pm | Monday, March 27, 2023
At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack brands focuses year-round on deepening its connections to consumers and to delivering new treats that snackers don’t even know they want.
Through a customized 360-degree approach to segmentation, GfK is working with Mondelēz to unlock new, occasion-led opportunities in the snack category. The teams are bringing together snacking preferences and behaviors, personal values, food and health attitudes and other insights to reveal how Mondelēz can make its current buyers even more satisfied, anticipate emerging needs and position itself to create the next classic snack brand.
Key takeaways:
Join GfK and Mondelēz to learn how this breakthrough work is taking shape – and how it can inform your marketing and product development.
Speakers:
More sessions
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data. Key [...]
First responders answer the call to emergencies while often putting themselves at serious risk, saving lives and property. Such emergencies often involve entering burning buildings or structures under peril of [...]
In 2021, Wilton — the leader in baking and decorating for over 90 years — experienced a significant decline in third-party survey sample quality. In response, we developed a holistic [...]