Protocepting: Turning great ideas into great product

Room 4 | 3:00 pm - 3:30 pm | Monday, March 27, 2023

No matter how well-written and -illustrated a concept is, it can be hard to know exactly what consumers are expecting.

Learn how Johnsonville shortened product development time with a new protocepting process which bring products to life and gets consumer feedback sooner in the product development process.

Key takeaways:

  1. How to get consumers’ visions of a concept to match the actual product being developed.
  2. How to explore multiple pathways for a winning concept prior to full product development.
  3. How to create a consumer-centric blueprint for new products early on to speed up new product development.

Best Practices Food Joint Presentation


More sessions

See all sessions

Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth

Magic happens when you pair high velocity market research consulting with the most advanced survey and data processing technologies. We take you through how agility and rigorous methodology go hand-in-hand [...]


How survey LOI affects respondent attention and data: A summary

Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types [...]


Beyond surveys: Leveraging online communities for business growth

In today’s rapidly evolving business landscape, companies need to stay connected to their customers to maintain a competitive advantage. This requires gathering valuable customer feedback and insights to make informed [...]