Protocepting: Turning great ideas into great product
Room 4 | 3:00 pm - 3:30 pm | Monday, March 27, 2023
No matter how well-written and -illustrated a concept is, it can be hard to know exactly what consumers are expecting.
Learn how Johnsonville shortened product development time with a new protocepting process which bring products to life and gets consumer feedback sooner in the product development process.
Key takeaways:
- How to get consumers’ visions of a concept to match the actual product being developed.
- How to explore multiple pathways for a winning concept prior to full product development.
- How to create a consumer-centric blueprint for new products early on to speed up new product development.
Speakers:
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4662 Slater Road
Eagan, MN 55122
(651) 379-6200
Download past show guides:
Past Events:
Global - October 11-13, 2022
Los Angeles - February 22-23, 2023