Making the magic happen: How to create the ultimate agile 360 segmentation to drive engagement and growth

Room 2 | 4:00 pm - 4:30 pm | Monday, March 27, 2023

Magic happens when you pair high velocity market research consulting with the most advanced survey and data processing technologies. We take you through how agility and rigorous methodology go hand-in-hand for ultimate segmentation.

Key takeaways:

  1. Align solutions for positive commercial impact.
  2. Make the most of the data you already have.
  3. Deliver iterative, quick analysis.

Consumers Methodologies Presentation by Supplier


More sessions

See all sessions

Contextual intelligence: Guiding business success by reframing business challenges and perceptions of people

Before Copernicus proved that the earth revolved around the sun, all astronomers used the wrong baseline assumption that the sun revolved around the earth so every observation and all their [...]


The critical role of insights in achieving sustainability: A panel discussion

Climate change concerns have morphed from something far-off to something more imminent. The recently concluded COP27 Conference in Egypt marked a 30-year anniversary in the fight against climate change. A [...]


Leveraging employee narratives to build a better loyalty program

McDonald’s is using digital as a growth driver. In 2022, the McDonald’s app was the most downloaded food app in the world, acquiring 40 million downloads in the U.S. alone. Changing [...]