Leveraging employee narratives to build a better loyalty program

Room 4 | 4:45 pm - 5:15 pm | Monday, March 27, 2023

McDonald’s is using digital as a growth driver. In 2022, the McDonald’s app was the most downloaded food app in the world, acquiring 40 million downloads in the U.S. alone.

Changing the way consumers interact with the brand through the McDonald’s Global Mobile App has also lead to a need for restaurant crew and managers to increase their digital acumen.

Come learn how McDonald’s leveraged insights to unify their people strategy with their digital strategy that lead to a 2800% increase in training participation for the launch of their loyalty program, MyMcDonald’s Rewards.

Case Study Presentation by End-Client Restaurants