Leveraging consumer narratives to build a targeted portfolio strategy
Room 2 | 1:30 pm - 2:00 pm | Monday, March 27, 2023
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were leveraged to help the cross functional teams to align to a “Zero Never Tasted So Good” portfolio program. This reframed how Pepsi approached their retail partners and helped create a new sell-in approach.
Speakers:
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