Leveraging activity-based methods to discover your brand’s aha moments
Room 1 | 3:00 pm - 3:30 pm | Monday, March 27, 2023
In this informative how-to session, Ray Fischer and Paula Kramer of aha insights technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data.
Key takeaways:
- Understanding the advantages of activity-based studies vs. bulletin boards.
- How to design activities to better understand human emotion.
- Leveraging projective techniques to engage and inspire respondents.
- Combining activity-based tools with agile approaches.
- Discovering Aha moments in your analysis.
Speakers:
More sessions
Leveraging consumer narratives to build a targeted portfolio strategy
Come hear the story of how Pepsi leveraged consumer insights to shift from a single brand approach to a multi-brand portfolio approach for their Zero product line. The insights were [...]
Sponsored by
AI for insights is a game changer
Market Logic’s next step is to lead the market in AI for insights solutions. More data, more questions, fewer resources and an expectation for near real-time answers – that is the [...]
Sponsored by
Beyond the data: Influencing with intuition and storytelling
Often even more important than quality research and insightful learnings is our ability to take that information and influence people and ultimately, businesses. A successful ability to influence is grounded [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200