Room 1 | 3:00 pm - 3:30 pm | Monday, March 27, 2023
Over the last three years, digital qualitative research has come of age. It has evolved from a research staple to an essential driver for understanding customer attitudes, perceptions and behaviors. At the core of this transformation is activity-based research.
In this informative how-to session, Ray Fischer and Paula Kramer of Aha! Insights Technology will share several pragmatic approaches to defining, designing and discovering compelling human stories within unstructured data.
We live in a world perpetually affronted with difficult news, looming recession and financial instability. What are consumers feeling, buying and looking for when living in a state of constant [...]
Winning the fight for attention is getting ever more challenging online and so is measuring the actual impact of both paid and earned campaigns. In fact, both often seem unachievable [...]
In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find [...]