Room 3 | 12:00 pm - 12:30 pm | Monday, March 27, 2023
Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations.
With over 25 years of experience as a market researcher and Black American subject matter expert, Pepper shares foundational insights about Black culture from her new and third Black insights book, “Let Me Explain Black, Again.”
Pepper delves into the back stories and shares marketing and market research examples to help her audience understand the importance of language, beliefs and behaviors related to Black culture; how Cultural Shape Shifting segments within this population are remarkably influential to and unapologetically different from mainstream (and from each other) in meaningful ways; what real inclusion, equality and celebration look like; how doing the work to understand “the why” about Black America, and why investing in this distinctive and desirable segment still matters — perhaps now more than ever.
Consumer centricity is widely accepted as a key priority for successful organizations, but it’s only the first step in a long journey. So what comes next? The short answer: it’s about [...]
As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine [...]
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]