It’s magical! How Kantar leverages report automation for faster, more efficient and more accurate project reporting

Room 1 | 10:30 am - 11:00 am | Monday, March 27, 2023

Report automation is often thought of as limited to just mass generation of charts, but it can be so much more than that. Kantar runs many large ongoing projects where the level of detail needed in the reporting can be very complex. There are multi-market projects where the brand lists and questionnaires vary between markets and waves needing multiple levels of statistical testing and conditional placement of indicators and brand logos. For optimal efficiency, gains more than just a deckful of charts was needed.

This joint presentation between Kantar and E-Tabs explores how an innovative automation solution can be implemented that saves many days and weeks of manual data-posting and charting on every project, with the added bonus of happier staff, happier clients and increased profit margins.

The presentation will cover the process of automated reporting for traditional projects in both PowerPoint and Google Slides as well as how this technology has evolved into a Cloud-solution offering on-demand exporting from online dashboards into editable, native chart decks.

Key takeaways:

  1. What to look for and plan when automating your reporting of large projects.
  2. Key differences when automating PowerPoint versus Google Slides.
  3. Automation isn’t just relevant to trackers and continuous studies but many study types.

Case Study Presentation by Supplier Technology


More sessions

See all sessions

Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results

Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off [...]


How market researchers can save the day by becoming decision scientists

In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of [...]


Taking a trip through text analytics: Exploring data from surprising sources

The rising tide of psychedelics is carrying academics, journalists and even NFL quarterbacks along for the ride. But, beyond the traditional stereotypes of peace and love, is there a way to [...]