Inspiring stakeholders to take action: Leveraging storytelling and empathy to drive results

Room 2 | 1:30 pm - 2:00 pm | Tuesday, March 28, 2023

Doing a research project is an emotional rollercoaster. We want to end on a high note with the rush of inspiration from fresh thinking and discoveries whisking the team off to new work streams and better marketing. Sometimes it ends with a thud. The beautiful PPT is shared and instead of head nods and action being planned, the group has collectively “nodded off”. The resulting inertia can be harder to overcome than pushing a boulder uphill.

It doesn’t have to be that way. You can inspire teams even if all you’ve found is the affirming instead of the surprising. The secret is in the storytelling and the use of empathy to clearly communicate. It’s not just about pretty pictures and quotes, although those certainly help. Understanding your audience and the tools at your disposal to engage them are key. This presentation from Ignite 360 CEO and Empathy Activist, Rob Volpe will share practical tips and tricks around storytelling and the use of empathy to get heads nodding yes instead of nodding off. See you there!

Key takeaways:

  1. How to leverage empathy as an insights professional beyond having empathy with the respondent but the stakeholder as well and bridge the empathetic connection from stakeholder directly to the consumer/customer.
  2. How to assess your audience and adjust your presentation accordingly.
  3. The storytelling tips and tricks that will help keep your audience engaged and inspired.

Best Practices Consumers Presentation by Supplier


More sessions

See all sessions

Let me explain black, again (new presentation!)

Since 2021, Pepper Miller has become a frequent presenter at The Quirk’s Event for her upbeat and insightful presentations. With over 25 years of experience as a market researcher and Black [...]


The emotional lives of kids and families: Navigating uncertainty into the next normal

Kids and families continue to re-think, re-evaluate and re-chart their priorities in response to an ongoing pattern of disruptive events from the pandemic to the economy and the uncertainty surrounding [...]


Top 3 insights into insights: Ask the right questions before, during and after an analysis

The session entails best practices for delivering actionable and timely insights to business partners when answering variety of business questions using multiple data sources in CPG and retail industry. Key takeaways: What [...]