Room 3 | 10:30 am - 11:00 am | Monday, March 27, 2023
The pressure is on to innovate faster, better and more frequently. How can companies keep up? Join Katy Emerson, SVP of customer success at Suzy and Jessica Cilla, VP, consumer insights at e.l.f. Beauty as they discuss how a major cosmetics brand approaches modern innovation. Learn how to use insights to validate concepts and grow your business. Don’t miss out on the conversation at The Quirk’s Event – Chicago!
Sustainability has become a hot topic in recent years as governments, businesses and citizens become increasingly aware of the impact human consumption inflicts on the planet. But what does sustainability mean [...]
It’s oftentimes hard to remember what we did yesterday, let alone what we purchased last month. Yet, much consumer research relies on consumers’ ability to recall their actual behavior. If [...]
Winning the fight for attention is getting ever more challenging online and so is measuring the actual impact of both paid and earned campaigns. In fact, both often seem unachievable [...]