Own the most valuable moment of Influence: A case study session with KraftHeinz

Room 4 | 4:00 pm - 4:30 pm | Monday, March 27, 2023

Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.”

Learn in this case study session how Kraft Heinz observed real shopper behaviors to uncover the most important touchpoints and influencers of choice in digital landscape within the grocery category. Takeaway actionable steps on how you can own the most valuable moment in marketing: the sales transaction.

Case Study Consumers Joint Presentation


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