Room 4 | 4:00 pm - 4:30 pm | Monday, March 27, 2023
Marketers spend trillions of dollars globally every year attempting to engage and influence their consumers. But as Henry Ford said: “Nothing happens until somebody sells something.”
Learn in this case study session how Kraft Heinz observed real shopper behaviors to uncover the most important touchpoints and influencers of choice in digital landscape within the grocery category. Takeaway actionable steps on how you can own the most valuable moment in marketing: the sales transaction.
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ChatGPT is a powerful new tool with diverse and incredibly powerful applications to transform our world for the better, but at a cost of difficulty distinguishing people from machines. The [...]