Room 2 | 3:45 pm - 4:15 pm | Tuesday, March 28, 2023
In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find ourselves attached to a particularly desired outcome and have difficulty pivoting (or convincing the leadership to pivot) when data points in the other direction.
In this inspiring session, a global CPG brand builder by day and certified yoga instructor by night, Valerie Sokolova will share 10 basic yogic principles that are surprisingly applicable to conducting effective market research.
Learn how these practical tips can help you keep a cool head, a warm heart and a human centric approach to illuminate deeper insights for your business.
Relationship-driven, collaborative partnerships between research suppliers and brand insights pros is the holy grail for the industry – and clearly drives the most strategic, actionable outcomes. But how do we [...]
A panel discussion with industry researchers around how to recognize organizational myths, the ways that addressing these organizational myths has worked and not worked, and ways that we may be [...]
We live in a world perpetually affronted with difficult news, looming recession and financial instability. What are consumers feeling, buying and looking for when living in a state of constant [...]