How yoga principles can breathe life into data: 10 simple steps for deeper insights with heart

Room 2 | 3:45 pm - 4:15 pm | Tuesday, March 28, 2023

In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find ourselves attached to a particularly desired outcome and have difficulty pivoting (or convincing the leadership to pivot) when data points in the other direction.

In this inspiring session, a global CPG brand builder by day and certified yoga instructor by night, Valerie Sokolova will share 10 basic yogic principles that are surprisingly applicable to conducting effective market research.

Learn how these practical tips can help you keep a cool head, a warm heart and a human centric approach to illuminate deeper insights for your business.

Key takeaways:

  1. Five external principles that build empathy and trusted relationships.
  2. Five internal principles that purify the curious mind to see the insights clearly.
  3. Practical applications for both your personal and professional life as a researcher.

Best Practices Consumers Presentation by End-Client


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