How to develop an insight leader’s playbook

Room 1 | 9:00 am - 9:30 am | Tuesday, March 28, 2023

How can insight leaders work on their teams rather than in them? How can we grow from being transactional leaders to transformational leaders?

James Wycherley, author of “Transforming Insight” CEO of the IMA and host of the Insight forums and the Transforming Insight podcast, explores what it means to head an insights, research or analytics team in a national or multi-national brand.

He will draw on his own experience as insight director at Barclays plus 18 years of best practice discussions with IMA members and explain the importance of writing your own insight playbook.

Key takeaways:

  1. If you’re a senior manager in a corporate insight team, if you aspire to lead an insight team one day or if you work with insight leaders and want to understand the challenges they face, this is a must-see presentation.
  2. You will leave with a clear vision of what successful insight leaders do, a better appreciation of the obstacles they face and an introduction to the IMA’s new tool: the Insight playbook.

Best Practices Consumers Presentation by End-Client


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