Quest has conducted research-on-research to answer fundamental questions for online surveys, such as “what really happens to respondents as survey length increases? When do they stop paying attention? What types of data are most affected?”
Having presented results for several waves of this research at past Quirk’s events, Greg Matheson, managing partner, wants to get back to this interesting topic and take it to the next level!
In our perpetual quest for data, it is easy to get lost in the numbers and lose sight of the real people and behaviors behind them. We can also find [...]
During times of economic uncertainty, budget owners are faced with pressure to defend, rethink or limit investments. In these times, Experience owners must make even smarter decisions on how they [...]
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]