How market researchers can save the day by becoming decision scientists
Room 4 | 3:45 pm - 4:15 pm | Tuesday, March 28, 2023
In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of more data than has ever been available. The market researchers of tomorrow will excel at not just developing insights but supporting their businesses in decision making and driving activation. Roytburg will describe how the decision intelligence revolution, its practices and technologies will have a transformative effect on how consumer insights and analytics practitioners will be doing their jobs in future!
Key takeaways:
- Decision and Value Creation should be the focus of Insights.
- Transforming insights into… DSIGHT (connecting insights to decisions).
- Think Insight and Decision Intelligence.
Speakers:
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