Room 4 | 3:45 pm - 4:15 pm | Tuesday, March 28, 2023
In today’s volatile and fast changing consumer landscape, market researchers must navigate a world where their stakeholders need to make decisions faster, navigate ever-increasing complexities and make sense out of more data than has ever been available. The market researchers of tomorrow will excel at not just developing insights but supporting their businesses in decision making and driving activation. Roytburg will describe how the decision intelligence revolution, its practices and technologies will have a transformative effect on how consumer insights and analytics practitioners will be doing their jobs in future!
Hard seltzers have bubbled to the top of alcohol consumption over the last half-decade. What started as a handful of disruptive brands, led by White Claw, now sees more than [...]
In a recent Forbes article, it was stated that people often have to decide between paying more for everyday essentials, trading down to lower-cost alternatives or forgoing purchases entirely. Euromonitor [...]
The pandemic years followed by rapid inflation have shifted our attitudes toward the brands we buy every day. From cleaning supplies to salty snacks, from medicines to pet food, the [...]