Room 3 | 3:00 pm - 3:30 pm | Monday, March 27, 2023
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the cream cheese consumer.
In this session, Abbey Hubregsen, senior manager at Kraft Heinz, will discuss how her team leverages a technology-driven research approach to generate meaningful insights related to cream cheese consumption patterns and trends while enabling the flexibility and agility needed to uncover new findings and areas of intrigue.
Since early 2020, Kraft’s Heinz’s cream cheese tracker has provided eye-opening insights into the Pre-COVID, COVID-19 and Post-COVID cream cheese consumer. In partnership with quantilope, Abbey will discuss some of these findings and illuminate how the CPG giant leverages such tracking data to quickly adapt and meet the new needs of their consumers.
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