Room 2 | 9:45 am - 10:15 am | Tuesday, March 28, 2023
Advocating for market and user research that satisfies multiple stakeholders, delivers actionable results and is enterprise scalable isn’t an easy task. Establishing core research operations can help organizations move faster, save budget, align strategies and effectively track return on research investment. This session will explore how to magnify the value of research, get cross functional team buy in and improve operational efficiencies.
Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]
At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]
The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]