Register

Delivering the goods: How enterprise orgs use ResearchOps for better insights

Room 2 | 9:45 am - 10:15 am | Tuesday, March 28, 2023

Advocating for market and user research that satisfies multiple stakeholders, delivers actionable results and is enterprise scalable isn’t an easy task. Establishing core research operations can help organizations move faster, save budget, align strategies and effectively track return on research investment. This session will explore how to magnify the value of research, get cross functional team buy in and improve operational efficiencies.

Key takeaways:

  1. Assemble the framework of planning, recruiting, conducting and reporting as it relates to an ongoing standardized program of research at scale.
  2. Learn how to gain internal team buy in and explain the scalable benefits of ResearchOps.
  3. Understand how to assemble an open-minded team that stays enthusiastic over time. 

Best Practices Joint Presentation Technology


Speakers:

More sessions

See all sessions

From insights to action: How Kraft Heinz transforms tracking data into real-world strategies meeting the needs of the evolving cream cheese consumer

Kraft Heinz’s Philadelphia Cream Cheese is the #1 cream cheese brand in America and has maintained this position over the years through a dedication to a deep understanding of the [...]

Details

Snacking made right: How Mondelēz uncovers new occasions and needs for snacking success

At Mondelēz, snacking occasions are a really big deal – and understanding snackers is a full-time obsession. The maker of Chips Ahoy, Triscuit, Oreo and dozens of other A-list snack [...]

Details

Something to chew on: How Mars is going beyond consumer-centricity to better understand human behavior

The movement towards “consumer-centricity” has been a great step towards brands bringing consumer needs into decision-making within their businesses. However, labeling people as “consumers” forces us to think of them [...]

Details